G6 - School of Marketing

Setup Menus in Admin Panel

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Ad position Distribution

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Ad position Distribution

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بعد ما اتحدد الـThreshold بتاع الـPosition وشوفنا مين عدى و مين لأ، بيبدأ الـAdvertisers يتسكّنوا في أماكنهم زي ما انت شايف في الـGif كده

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و ندخل في جزء جديد من الحكاية

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Impression

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Impression

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الـImpression يعني كل مره Ad معين اتشاف فيها، سواء من نفس الشخص ولا لأ

ده معناه إن في صورة زي اللي قصادنا, شخص واحد عمل Search واتسبب في 7 Impressions لكل Advertiser في نفس اللحظة،
وده بيخلق احتمالية عند كل Advertiser ظهر إنه يتداس على إعلانه أو لأ

وعلى اعتبار إن الـAdvertiser صديقنا هو اللي تم اختياره من الـUser من وسط 7 Ads و 10 Search Results
فده معناه إن فيه Click حصلت و اتحسبت على الـCampaign بتاعة صديقنا

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الـImpression يعني كل مره Ad معين اتشاف فيها، سواء من نفس الشخص ولا لأ

ده معناه إن في صورة زي اللي تحت, شخص واحد عمل Search واتسبب في 7 Impressions لكل Advertiser في نفس اللحظة،
وده بيخلق احتمالية عند كل Advertiser ظهر إنه يتداس على إعلانه أو لأ

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الـImpression يعني كل مره Ad معين اتشاف فيها، سواء من نفس الشخص ولا لأ

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Click

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Click

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الـClick دي بقي موضوع كبييير لان مع حدوث الـclick بيظهر Actual Data
خليني احكيلك
%22قبل%22 و%22مع%22 و %22بعد%22 لحظة حدوث الـClick بيحصل شوية حاجات هكلمك عنهم بالترتيب

” content_last_edited=”on|phone” _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#8C8C8C” text_font_size=”18px” text_line_height=”1.9em” background_enable_color=”off” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/bg6.png” background_size=”contain” text_orientation=”right” width=”484px” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” min_height=”288px” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” custom_margin=”||||false|false” custom_padding=”100px|50px|100px|50px|true|true” custom_padding_tablet=”” custom_padding_phone=”51px|50px|51px|50px|true|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_phone=”https://school-of-marketing.com/wp-content/uploads/2021/10/2.png” background_enable_image_phone=”on” background_size_phone=”contain” text_orientation_tablet=”” text_orientation_phone=”justified” text_orientation_last_edited=”on|phone” border_color_all=”RGBA(0,0,0,0)” border_color_top=”RGBA(0,0,0,0)” border_color_bottom=”#E54600″ locked=”off” global_colors_info=”{}”]

الـClick دي بقي موضوع كبييير لان مع حدوث الـclick بيظهر Actual Data
خليني احكيلك
“قبل” و”مع” و “بعد” لحظة حدوث الـClick بيحصل شوية حاجات هكلمك عنهم بالترتيب

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بس قبل ماندخل ونعرف اللي بيحصل في كل مرحلة خليني اعرّفك على عنصر جديد بيظهر قبل الـClick و بعد ما الـAdvertisers اتسكنوا في أماكنهم في مرحلة الـAd Position Distribution
وهو إنه بيحصل تحديد لحاجة اسمها Actual CPC

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الـActual CPC

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الـActual CPC

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يعني المبلغ الحقيقي اللي كل واحد من الـ7 Advertisers هيدفعه لو اتداس على إعلانه.

[/et_pb_text][et_pb_text content_tablet=”” content_phone=”

هنا ممكن يكون جه في دماغك سؤال

هو هنا مش المفروض إن كل Advertiser يدفع اللي قال عليه في الأول و هو بيجهز الـCampaign بتاعته

%22لأن المفروض في المزاد العادي اللي بيقول %22عليا بـ10 ج%22 لو رسي عليه المزاد يدفع %22الـ10ج

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هنا ممكن يكون جه في دماغك سؤال

هو هنا مش المفروض إن كل Advertiser يدفع اللي قال عليه في الأول و هو بيجهز الـCampaign بتاعته

“لأن المفروض في المزاد العادي اللي بيقول “عليا بـ10 ج” لو رسي عليه المزاد يدفع “الـ10ج

[/et_pb_text][et_pb_text content_tablet=”” content_phone=”

بس القانون في عالم الـInternet Advertising مختلف
في الـجزء الجي من الحكاية هنتكلم عن الـActual Data بالتفصيل واللي هتاخدنا لـ %22قبل%22 و %22مع%22 و %22بعد%22 لحظة حدوث الـClick.

” content_last_edited=”on|phone” _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000C3D” text_font_size=”18px” text_line_height=”1.8em” background_enable_color=”off” text_orientation=”center” width=”74%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”2px|||||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.5em” text_line_height_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” border_color_all=”RGBA(0,0,0,0)” border_color_top=”RGBA(0,0,0,0)” border_color_bottom=”#E54600″ locked=”off” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop”]

بس القانون في عالم الـInternet Advertising مختلف
في الـجزء الجي من الحكاية هنتكلم عن الـActual Data بالتفصيل واللي هتاخدنا لـ “قبل” و “مع” و “بعد” لحظة حدوث الـClick.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/b6.jpg” background_position=”top_center” custom_padding=”||0px|||” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.11.0″ _module_preset=”default” custom_padding=”110px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” min_height=”0px” global_colors_info=”{}”]

الـ eBook ده تعليمي و صعب جدا يكون معروض بشكل مريح ليك علي الموبايل

افتح نفس الـlink ده من الكمبيوتر عشان تقدر تقري الـ eBookبمزاج 😉

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/b2-1.jpg” background_size=”initial” background_position=”bottom_center” custom_margin=”-67px|||||” custom_padding=”0px||8px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.7″ _module_preset=”default” min_height=”154px” global_colors_info=”{}”][/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_enable_image=”off” background_size=”initial” background_position=”bottom_center” custom_margin=”-64px|||||” custom_padding=”0px||8px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.11.3″ _module_preset=”default” module_alignment=”center” custom_margin=”-37px|auto||auto||” custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https://school-of-marketing.com/one-search-click/ad-rank/” button_text=”ارجع ” button_alignment=”center” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”27px” button_text_color=”#FFFFFF” button_bg_color=”#8C8C8C” button_border_width=”0px” button_border_color=”RGBA(0,0,0,0)” button_font=”|700|||||||” button_icon=”4||divi||400″ custom_padding=”|100px||100px|false|true” custom_padding_tablet=”” custom_padding_phone=”|13px||13px|false|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][/et_pb_button][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.8″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”19px” text_orientation=”center” global_colors_info=”{}”]

8/6

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علشان تشوف الـ Content ده محتاج تكون عامل Login

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