Setup Menus in Admin Panel
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[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row disabled_on=”on|on|off” _builder_version=”4.11.4″ _module_preset=”default” custom_padding=”||147px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.4″ _module_preset=”default” global_colors_info=”{}”][dipl_lottie url=”https://school-of-marketing.com/wp-content/uploads/2021/09/ineorgn3-1.json” disabled_on=”on|on|off” _builder_version=”4.10.8″ _module_preset=”default” positioning=”absolute” vertical_offset=”50px” horizontal_offset=”377px” z_index=”287″ width=”30%” global_colors_info=”{}”][/dipl_lottie][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.11.4″ _module_preset=”default” custom_margin=”81px|auto||auto||” custom_margin_tablet=”81px|auto||auto||” custom_margin_phone=”0px|auto||auto|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://school-of-marketing.com/wp-content/uploads/2021/09/3-1.png” title_text=”3″ disabled_on=”on|on|off” admin_label=”Image” _builder_version=”4.11.4″ _module_preset=”default” positioning=”absolute” vertical_offset=”106px” horizontal_offset=”184px” width=”100%” custom_margin=”0px|0px|||false|false” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.11.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][et_pb_column type=”1_3″ admin_label=”Column” _builder_version=”4.11.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”17px” header_font_size=”32px” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/2-1.png” background_size=”contain” text_orientation=”center” width=”316px” width_tablet=”316px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” min_height=”303px” min_height_tablet=”303px” min_height_phone=”100%” min_height_last_edited=”on|phone” custom_margin=”-45px||||false|false” custom_margin_tablet=”-45px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”100px|50px||69px|false|false” custom_padding_tablet=”100px|50px||69px|false|false” custom_padding_phone=”0px|0px||0px|false|false” custom_padding_last_edited=”on|phone” text_text_color_tablet=”#FFFFFF” text_text_color_phone=”#000C3D” text_text_color_last_edited=”on|phone” background_last_edited=”on|phone” background_enable_image_phone=”off” global_colors_info=”{}”]
بيتم في المرحلة دي كتابة و تجهيز الـAds
اللي بتتكون من 4 أنواع بصورة أساسية هم :
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/c2.jpg” background_size=”initial” background_position=”bottom_center” positioning=”none” custom_margin=”-75px|||||” custom_padding=”11px||59px|||” custom_padding_tablet=”11px||59px|||” custom_padding_phone=”11px||20px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_2″ use_custom_gutter=”on” custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” _builder_version=”4.11.4″ _module_preset=”default” width=”64%” min_height=”639px” height=”431px” custom_padding=”153px||||false|false” custom_padding_tablet=”153px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.10.8″ _module_preset=”default” transform_translate=”85px|0px” transform_translate_linked=”off” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_code _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”]
[/et_pb_code][et_pb_text module_id=”video-walkthrough-item-1″ module_class=”video-item-cursor” _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” header_font=”||||||||” header_3_font=”Cairo|700|||||||” header_3_text_color=”#000C3D” header_3_font_size=”18px” header_3_line_height=”1.5em” background_color=”#FFFFFF” width=”75%” module_alignment=”center” custom_margin=”81px||22px||false|false” custom_padding=”21px||15px||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ box_shadow_horizontal=”1px” box_shadow_vertical=”9px” box_shadow_color=”rgba(128,130,133,0.54)” global_colors_info=”{}” background_color__hover=”#67d7db” background__hover_enabled=”on|hover” background_enable_color__hover=”on”]
[/et_pb_text][et_pb_text module_id=”video-walkthrough-item-2″ module_class=”video-item-cursor” _builder_version=”4.10.8″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” header_font=”||||||||” header_3_font=”Cairo|700|||||||” header_3_text_color=”#000C3D” header_3_font_size=”18px” header_3_line_height=”1.5em” background_color=”#FFFFFF” width=”75%” module_alignment=”center” custom_margin=”||22px||false|false” custom_padding=”21px||15px|||” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ box_shadow_horizontal=”1px” box_shadow_vertical=”9px” box_shadow_color=”rgba(128,130,133,0.54)” global_colors_info=”{}” background_color__hover=”#67d7db” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]
[/et_pb_text][et_pb_text module_id=”video-walkthrough-item-3″ module_class=”video-item-cursor” _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” header_font=”||||||||” header_3_font=”Cairo|700|||||||” header_3_text_color=”#000C3D” header_3_font_size=”18px” header_3_line_height=”1.5em” background_color=”#FFFFFF” width=”75%” module_alignment=”center” custom_margin=”||22px||false|false” custom_padding=”21px||15px|||” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ box_shadow_horizontal=”1px” box_shadow_vertical=”9px” box_shadow_color=”rgba(128,130,133,0.54)” global_colors_info=”{}” background_color__hover=”#67d7db” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]
[/et_pb_text][et_pb_text module_id=”video-walkthrough-item-4″ module_class=”video-item-cursor” _builder_version=”4.10.8″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” header_font=”||||||||” header_3_font=”Cairo|700|||||||” header_3_text_color=”#000C3D” header_3_font_size=”18px” header_3_line_height=”1.5em” background_color=”#FFFFFF” width=”75%” module_alignment=”center” custom_margin=”||22px||false|false” custom_padding=”21px||15px|||” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ box_shadow_horizontal=”1px” box_shadow_vertical=”9px” box_shadow_color=”rgba(128,130,133,0.54)” global_colors_info=”{}” background_color__hover=”#67d7db” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]
[/et_pb_text][et_pb_code _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.8″ _module_preset=”default” background_enable_image=”off” background_size=”initial” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_image src=”https://school-of-marketing.com/wp-content/uploads/2021/09/4.png” title_text=”4″ disabled_on=”off|off|off” _builder_version=”4.10.8″ _module_preset=”default” positioning=”absolute” horizontal_offset=”-232px” custom_margin=”111px||||false|false” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://school-of-marketing.com/wp-content/uploads/2021/09/4.png” title_text=”4″ _builder_version=”4.10.8″ _module_preset=”default” positioning=”absolute” vertical_offset=”201px” horizontal_offset=”-232px” custom_margin=”111px||||false|false” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://school-of-marketing.com/wp-content/uploads/2021/09/5-1.png” title_text=”5″ _builder_version=”4.10.8″ _module_preset=”default” positioning=”absolute” vertical_offset=”218px” horizontal_offset=”8px” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.4″ _module_preset=”default” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/6.jpg” background_size=”initial” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_blurb content_max_width=”344px” module_id=”video-walkthrough-1″ _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”||||||||” header_text_align=”center” header_text_color=”#A9358A” header_font_size=”26px” body_font=”|700|||||||” body_text_color=”#808285″ body_font_size=”16px” body_line_height=”1.9em” background_enable_color=”off” text_orientation=”center” module_alignment=”center” min_height=”500px” custom_margin=”15px|||||” custom_padding=”200px||||false|false” border_radii=”on|37px|37px|37px|37px” global_colors_info=”{}”]
الـAd الطبيعي اللي بتشوفه في Google
و هنتكلم عنه بالتفصيل تحت
[/et_pb_blurb][et_pb_blurb content_max_width=”344px” module_id=”video-walkthrough-2″ module_class=”video-not-first” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_align=”center” header_text_color=”#A9358A” header_font_size=”26px” body_font=”|700|||||||” body_text_color=”#808285″ body_font_size=”16px” body_line_height=”1.9em” background_enable_color=”off” text_orientation=”center” module_alignment=”center” min_height=”500px” custom_margin=”15px|||||” custom_padding=”200px||||false|false” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}”]
نوع Ads بيمكنك تضيف عدد كبير من الـHeadlines و الـDescriptions و الـsystem هيقوم بعملية تباديل و توافيق
لحد ما يلاقي التوليفة الصح
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نوع Ad نسبة تحكمك فيه قليلة جدًا لدرجة انك ملكش تحكم إلا في الـDescription و أي حاجة تانية الـSystem هو اللي بيحددها
[/et_pb_blurb][et_pb_blurb content_max_width=”344px” module_id=”video-walkthrough-4″ module_class=”video-not-first” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”FF-Shamel-Family-Sans-One-Bold||||||||” header_text_align=”center” header_text_color=”#A9358A” header_font_size=”26px” body_font=”|700|||||||” body_text_color=”#808285″ body_font_size=”16px” body_line_height=”1.9em” background_enable_color=”off” text_orientation=”center” module_alignment=”center” min_height=”500px” custom_margin=”15px|||||” custom_padding=”200px||||false|false” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}”]
أجدد أنواع الـAds و هو معمول بهدف أساسي وهو الوصول لمكالمات مباشرة من الـAd بدون الدخول على الـWebsite
[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.11.4″ _module_preset=”default” width=”64%” min_height=”639px” height=”431px” custom_margin_tablet=”” custom_margin_phone=”-30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”153px||||false|false” custom_padding_tablet=”153px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.11.4″ _module_preset=”default” transform_translate=”85px|0px” transform_translate_linked=”off” horizontal_offset=”-87px” custom_padding=”0px||||false|false” custom_css_main_element=”display: flex;” global_colors_info=”{}”][et_pb_code _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”]
[/et_pb_code][et_pb_text module_id=”video-walkthrough-item-1-” module_class=”video-item-cursor” _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” header_font=”||||||||” header_3_font=”Cairo|700|||||||” header_3_text_color=”#000C3D” header_3_font_size=”18px” header_3_line_height=”1.5em” background_color=”#FFFFFF” transform_scale_tablet=”” transform_scale_phone=”90%|90%” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width=”75%” module_alignment=”center” custom_margin=”81px||22px||false|false” custom_margin_tablet=”81px||22px||false|false” custom_margin_phone=”81px||-42px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”21px||15px|8px|false|false” custom_padding_tablet=”21px||15px|8px|false|false” custom_padding_phone=”21px||15px|5px|false|false” custom_padding_last_edited=”on|phone” header_3_font_size_tablet=”18px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ box_shadow_horizontal=”1px” box_shadow_vertical=”9px” box_shadow_color=”rgba(128,130,133,0.54)” global_colors_info=”{}” background_color__hover=”#67d7db” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]
[/et_pb_text][et_pb_text module_id=”video-walkthrough-item-2-” module_class=”video-item-cursor” _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” header_font=”||||||||” header_3_font=”Cairo|700|||||||” header_3_text_color=”#000C3D” header_3_font_size=”18px” header_3_line_height=”1.5em” background_color=”#FFFFFF” transform_scale_tablet=”” transform_scale_phone=”90%|90%” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width=”75%” module_alignment=”center” custom_margin=”81px||22px||false|false” custom_margin_tablet=”81px||22px||false|false” custom_margin_phone=”81px||-42px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”21px||15px|8px|false|false” custom_padding_tablet=”21px||15px|8px|false|false” custom_padding_phone=”21px||15px|5px|false|false” custom_padding_last_edited=”on|phone” header_3_font_size_tablet=”18px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ box_shadow_horizontal=”1px” box_shadow_vertical=”9px” box_shadow_color=”rgba(128,130,133,0.54)” global_colors_info=”{}” background_color__hover=”#67d7db” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]
[/et_pb_text][et_pb_code _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.11.4″ _module_preset=”default” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/ddd.png” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_blurb content_max_width=”344px” image_icon_width_last_edited=”on|phone” module_id=”video-walkthrough-1-” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”||||||||” header_text_align=”center” header_text_color=”#A9358A” header_font_size=”26px” body_font=”|700|||||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.9em” background_enable_color=”off” text_orientation=”center” module_alignment=”center” min_height=”500px” min_height_tablet=”500px” min_height_phone=”191px” min_height_last_edited=”on|phone” custom_margin=”15px|||||” custom_padding=”200px||||false|false” custom_padding_tablet=”200px||||false|false” custom_padding_phone=”70px|23px||23px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|37px|37px|37px|37px” image_max_width_tablet=”” image_max_width_phone=”” image_max_width_last_edited=”on|phone” global_colors_info=”{}”]
الـAd الطبيعي اللي بتشوفه في Google
و هنتكلم عنه بالتفصيل تحت
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نوع Ads بيمكنك تضيف عدد كبير من الـHeadlines و الـDescriptions و الـsystem هيقوم بعملية تباديل و توافيق
لحد ما يلاقي التوليفة الصح
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نوع Ad نسبة تحكمك فيه قليلة جدًا لدرجة انك ملكش تحكم إلا في الـDescription و أي حاجة تانية الـSystem هو اللي بيحددها
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أجدد أنواع الـAds و هو معمول بهدف أساسي وهو الوصول لمكالمات مباشرة من الـAd بدون الدخول على الـWebsite
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[/et_pb_text][et_pb_text module_id=”video-walkthrough-item-4-” module_class=”video-item-cursor” _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” header_font=”||||||||” header_3_font=”Cairo|700|||||||” header_3_text_color=”#000C3D” header_3_font_size=”18px” header_3_line_height=”1.5em” background_color=”#FFFFFF” transform_scale_tablet=”” transform_scale_phone=”90%|90%” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width=”75%” module_alignment=”center” custom_margin=”||22px||false|false” custom_margin_tablet=”||22px||false|false” custom_margin_phone=”-44px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”21px||15px|||” header_3_font_size_tablet=”18px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset3″ box_shadow_horizontal=”1px” box_shadow_vertical=”9px” box_shadow_color=”rgba(128,130,133,0.54)” global_colors_info=”{}” background_color__hover=”#67d7db” background_enable_color__hover=”on” background__hover_enabled=”on|hover”]
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Section” module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/d3.jpg” background_size=”initial” custom_margin_tablet=”” custom_margin_phone=”-10px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”53px|||||” custom_padding_tablet=”53px|||||” custom_padding_phone=”0px||||false|false” background_last_edited=”on|phone” background_size_phone=”cover” background_position_phone=”center” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.10.7″ _module_preset=”default” custom_margin=”3px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.8″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#8C8C8C” text_font_size=”17px” header_2_font=”|700|||||||” header_2_text_color=”#8C8C8C” header_2_font_size=”17px” header_2_line_height=”1.6em” text_orientation=”center” module_alignment=”center” custom_margin=”||14px|||” global_colors_info=”{}”]
في قصتنا احنا هنركز على الـText Ad النوع الأهم والأكتر استخداماً
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الـ Text Ads جزئين
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الجزء الأساسي عبارة عن:
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(A)
1 Description أساسي
، 1 Description إضافي
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المساحة: 90 حرف (لكل واحد)
أهم المحظورات: المبالغة في استخدام الحروف والترقيم
(أكتر من علامة تعجب أو استفهام / تكرار الحرف الأول أو الأخير للفت الانتباه)
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://school-of-marketing.com/wp-content/uploads/2021/09/a-2.png” title_text=”a-2″ disabled_on=”on|on|off” _builder_version=”4.10.8″ _module_preset=”default” transform_scale=”111%|111%” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#E54600″ text_font_size=”18px” header_2_font=”|700|||||||” header_2_text_color=”#8C8C8C” header_2_font_size=”17px” header_2_line_height=”1.6em” text_orientation=”center” module_alignment=”center” min_height=”51px” custom_margin=”||-3px|||” custom_padding=”||0px|||” text_orientation_tablet=”center” text_orientation_phone=”right” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]
(B)
[/et_pb_text][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#E54600″ text_font_size=”18px” header_2_font=”|700|||||||” header_2_text_color=”#8C8C8C” header_2_font_size=”17px” header_2_line_height=”1.6em” text_orientation=”center” module_alignment=”center” min_height=”51px” custom_margin=”||-3px|||” custom_padding=”||0px|||” text_orientation_tablet=”center” text_orientation_phone=”right” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]
و جزء ثانوي وهو الـExtensions
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و هو عبارة عن 10 أنواع من الإضافات ممكن تزودها على الـAd الأساسي
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(C)
2 Headline أساسي
،1 Headline إضافي
[/et_pb_text][et_pb_text _builder_version=”4.10.8″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#8C8C8C” text_font_size=”16px” header_2_font=”|700|||||||” header_2_text_color=”#8C8C8C” header_2_font_size=”17px” header_2_line_height=”1.6em” text_orientation=”right” module_alignment=”center” custom_margin=”-25px||||false|false” locked=”off” global_colors_info=”{}”]
المساحة: 30 حرف (لكل واحد)
أهم المحظورات: المبالغة في استخدام الحروف و الترقيم
(أكتر من علامة تعجب أو استفهام / تكرار الحرف الأول أو الأخير للفت الانتباه)
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.11.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000C3D” text_font_size=”17px” header_2_font=”|700|||||||” header_2_text_color=”#8C8C8C” header_2_font_size=”17px” header_2_line_height=”1.6em” text_orientation=”center” width=”63%” width_tablet=”63%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||14px|||” global_colors_info=”{}”]
في الـInteractive course عملنا محاكاة كاملة بالـ Activities عشان تمرنك بشكل واقعي على الـAd content وتشوف نتيجتها والصح بتاعها.
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[/et_pb_text][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font_size=”18px” header_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#000C3D” header_2_font_size=”31px” header_2_line_height=”0em” width=”100%” header_2_font_size_tablet=”31px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”on|on|off” _builder_version=”4.11.4″ _module_preset=”default” width=”39%” max_width=”1009px” custom_margin=”36px|auto||auto||” custom_margin_tablet=”36px|auto||auto||” custom_margin_phone=”36px|auto||auto||” custom_margin_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”display: flex;||” custom_css_main_element_phone=”display: flex;||”][et_pb_column type=”1_5″ _builder_version=”4.11.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000C3D” text_font_size=”17px” background_color=”rgba(229,70,0,0.13)” text_orientation=”center” width=”170px” width_tablet=”170px” width_phone=”100px” width_last_edited=”on|phone” module_alignment=”center” min_height=”100px” custom_padding=”35px||||false|false” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone”]
Call Extension
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Price Extension
[/et_pb_text][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.11.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000C3D” text_font_size=”17px” background_color=”rgba(229,70,0,0.13)” text_orientation=”center” width=”170px” width_tablet=”170px” width_phone=”100px” width_last_edited=”on|phone” module_alignment=”center” min_height=”100px” custom_padding=”35px||||false|false” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop”]
Location Extension
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Lead Generation Extension
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Sitelinks
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App Extension
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Callouts
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Promotion Extension
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Structured Snippet
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Affiliate Location Extension
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Call Extension
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Price Extension
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Location Extension
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Lead Generation Extension
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Sitelinks
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App Extension
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Callouts
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Promotion Extension
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Structured Snippet
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Affiliate Location Extension
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استخدامك للـAd Extension مش فرض لكنه بقى عامل رئيسي في تحديد فُرصك في المزاد فكل ما هتكون مجهز Ad Extension اكتر و مناسبة للسياق بتاع الـCampaign كل ما هيبقى فرصتك تكسب في المزاد بسعر أقل
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{هنعدي على الجزء ده تاني و هتفهم نقصد إيه وفي الـCourse هنروح للتفاصيل العملية وتتطبق عليها بـ10 Simulation Activities
على Industries مختلفة
(خدمات طبية / خدمات قانونية / …..)
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ببساطة Google Ads عبارة عن مزاد والـAdvertiser عنده أكتر من طريقة يبقى بيزايد بيها في المزاد ده.
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يعني انت ممكن توجه الـCampaign بتاعتك انها تصرف أكتر وأسرع لما تلاقي انها قادرة على سبيل المثال انها تجيب عدد Conversion كبير
أو مثلاً لما تكون قادرة تجيب Conversions بالسعر المعين اللي انت محدده
الـBidding Strategies كتير و استخدامهم بيكون على حسب الحالة اللي انت فيها
ده بقي ملوش علاقة بأنك
في الـSearch Campaigns انت كده كده هتحاسب في الآخر على الـClick
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{هتوضحلك أكتر لو كمّلت}
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يعني توجيه الـCampaign إلى انها تصرف الـBudget المتاحة بالطريقة اللي تضمن للـAdvertiser الاستحواذ على نصيب محدد من الـImpressions المتاحة (في الـTarget اللي هو محدده)
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يعني توجيه الـCampaign إلى انها تصرف الـBudget المتاحة بالطريقة اللي توصل الـAdvertiser لأكبر Conversion Value ممكن
(بغض النظر عن التكلفة)
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يعني توجيه الـCampaign إلى انها تصرف الـBudget المتاحة بالطريقة اللي توصّل الـAdvertiser لأعلي عدد Clicks ممكن
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يعني توجيه الـCampaign إلى انها تصرف الـBudget المتاحة بالطريقة اللي توصل الـAdvertiser لأعلي عدد Conversion ممكن (بغض النظر عن التكلفة)
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يعني توجيه الـCampaign عن طريق الـCost per Click
المُحدد على نطاق الـAdgroup أو الـKWs
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يعني توجيه الـCampaign بناء على نسبة العائد على التمن المدفوع فيها
يعني كأن الـAdvertiser بيقول للـSystem %22اصرف الـBudget أسرع و أكتر لو لقيت إن نسبة الـConversion Value للـCost Per Conversion هي النسبة اللي انا محددها%22
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ده ملوش علاقة انك هتتحاسب في الاخر بالـClick
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في الـCourse هتلاقي شرح تفصيلي و Activities توصلك لانك تبقى قادر تحدد “امتى تستخدم كل Strategy!”
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/b2-1.jpg” background_size=”initial” background_position=”bottom_center” custom_padding=”122px||8px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” custom_margin=”-37px|auto||auto||” custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https://school-of-marketing.com/one-search-click/campaign/” button_text=”ارجع ” button_alignment=”center” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”27px” button_text_color=”#FFFFFF” button_bg_color=”#8C8C8C” button_border_width=”0px” button_border_color=”RGBA(0,0,0,0)” button_font=”|700|||||||” button_icon=”4||divi||400″ custom_padding=”|100px||100px|false|true” custom_padding_tablet=”” custom_padding_phone=”|13px||13px|false|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][/et_pb_button][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.8″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”19px” text_orientation=”center” global_colors_info=”{}”]
8/2
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https://school-of-marketing.com/one-search-click/matching-process/” button_text=”كمّل” button_alignment=”center” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”27px” button_text_color=”#FFFFFF” button_bg_color=”#E54600″ button_border_width=”0px” button_border_color=”RGBA(0,0,0,0)” button_font=”|700|||||||” button_icon=”4||divi||400″ custom_padding=”|100px||100px|false|true” custom_padding_tablet=”” custom_padding_phone=”|13px||13px|false|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” min_height=”100px” height=”100px” max_height=”100px” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”][et_pb_row _builder_version=”4.11.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.11.4″ _module_preset=”default” min_height=”55px” global_colors_info=”{}”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]