Setup Menus in Admin Panel

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Advertiser

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قصتنا بتبدأ قبل ما أي User يعمل Search
بالتحديد من أول ما يبدأ الـAdvertiser يجهّز الـCampaign بتاعته

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في الجزء ده من القصة بيعدي الـAdvertiser على 5 مراحل أساسية

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Campaign

” content_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.11.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#000C3D” text_font_size=”18px” background_enable_color=”off” text_orientation=”center” width=”200px” width_tablet=”” width_phone=”150px” width_last_edited=”on|phone” min_height=”150px” custom_padding=”59px||||false|false” text_font_size_tablet=”” text_font_size_phone=”1px” text_font_size_last_edited=”on|phone” background_last_edited=”off|desktop” border_color_all=”RGBA(0,0,0,0)” border_width_bottom=”0px” global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” border_color_bottom__hover_enabled=”on|desktop” border_color_bottom__hover=”RGBA(0,0,0,0)”]

Campaign

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Adgroup

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Keyword (KW)

Ads

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Bidding

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Campaign

” content_last_edited=”on|phone” _builder_version=”4.11.4″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#000C3D” text_font_size=”23px” background_color=”rgba(255,255,255,0.28)” text_orientation=”center” custom_margin=”10px||||false|false” custom_margin_tablet=”10px||||false|false” custom_margin_phone=”10px||||false|false” custom_margin_last_edited=”on|desktop” border_color_all=”RGBA(0,0,0,0)” border_width_bottom=”5px” global_colors_info=”{}” background_enable_color__hover=”off” border_color_bottom__hover_enabled=”on|desktop” border_color_bottom__hover=”RGBA(0,0,0,0)” background__hover_enabled=”off|hover”]

Campaign

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Keyword (KW)

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Ads

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Bidding

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Adgroup

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Campaign

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Campaign

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.7″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#E54600″ header_2_font_size=”20px” text_orientation=”center” global_colors_info=”{}”]

8 أنواع من الـ Campaigns

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” disabled_on=”off|off|on” _builder_version=”4.10.7″ _module_preset=”default” width=”0%” max_width=”878px” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Search” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/search1.png” image_icon_width=”66%” content_last_edited=”off|desktop” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#8C8C8C” body_font_size=”13px” background_color=”#FFFFFF” text_orientation=”center” width=”300px” module_alignment=”center” min_height=”246px” custom_margin=”0px||||false|false” custom_padding=”48px|10px||10px|false|true” animation=”off” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”off|desktop” title__hover_enabled=”off|hover” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_contrast__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_brightness__hover_enabled=”on|hover” child_filter_invert__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_brightness__hover=”0%” background__hover_enabled=”off|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”]

لو عندك Search Market كويس

[/et_pb_blurb][et_pb_blurb title=”App” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/app.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#8C8C8C” body_font_size=”13px” background_color=”#FFFFFF” text_orientation=”center” width=”300px” module_alignment=”center” min_height=”246px” custom_margin=”0px||||false|false” custom_padding=”48px|10px||10px|false|true” animation=”off” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”off|desktop” title__hover_enabled=”off|desktop” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_brightness__hover=”0%” child_filter_brightness__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_contrast__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_invert__hover_enabled=”on|hover” background__hover_enabled=”off|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”]

لو اللي انت بتبيعه عبارة عن Application و محتاج توصل لـDownloads أو In-App Actions أكتر

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Display” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/display.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#8C8C8C” body_font_size=”13px” background_color=”#FFFFFF” text_orientation=”center” width=”300px” module_alignment=”center” min_height=”246px” custom_margin=”0px||||false|false” custom_padding=”48px|10px||10px|false|true” animation=”off” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”off|hover” content__hover=”

لو معندكش Search Market كويس (يعني محدش بيـSearch علي اللي انت بتبيعه)

” title__hover_enabled=”off|hover” header_font_size__hover_enabled=”off|hover” header_font_size__hover=”17px” background_enable_color__hover=”off” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_brightness__hover=”0%” child_filter_brightness__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_contrast__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_invert__hover_enabled=”on|hover” background__hover_enabled=”off|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”]

لو معندكش Search Market كويس (يعني محدش بيـSearch علي اللي انت بتبيعه)

[/et_pb_blurb][et_pb_blurb title=”Local” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/local5.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#8C8C8C” body_font_size=”13px” background_color=”#FFFFFF” text_orientation=”center” width=”300px” module_alignment=”center” min_height=”246px” custom_margin=”0px||||false|false” custom_padding=”48px|10px||10px|false|true” animation=”off” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”off|hover” title__hover_enabled=”off|desktop” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” background__hover_enabled=”off|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”]

لو الـBusiness بتاعك ليه موقع جغرافي (يعني لو محتاج تجيب رِجل على المحل)

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Shopping” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/shopping.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#8C8C8C” body_font_size=”13px” background_color=”#FFFFFF” text_orientation=”center” width=”300px” module_alignment=”center” min_height=”246px” custom_margin=”0px||||false|false” custom_padding=”48px|10px||10px|false|true” animation=”off” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”off|hover” content__hover=”

لو شغلك eCommerce و عندك Catalog على Google Merchant

” title__hover_enabled=”off|hover” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_brightness__hover=”0%” child_filter_brightness__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_contrast__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_invert__hover_enabled=”on|hover” background__hover_enabled=”off|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”]

لو شغلك eCommerce و عندك Catalog على Google Merchant

[/et_pb_blurb][et_pb_blurb title=”Smart” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/idea1.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#8C8C8C” body_font_size=”13px” background_color=”#FFFFFF” text_orientation=”center” width=”300px” module_alignment=”center” min_height=”246px” custom_margin=”0px||||false|false” custom_padding=”48px|10px||10px|false|true” animation=”off” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”off|hover” title__hover_enabled=”off|desktop” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover_enabled=”on|desktop” custom_padding__hover=”|17px||17px|false|true” background__hover_enabled=”off|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”]

لو عايز تكبر دماغك من كل التفاصيل و تسيب Google يعمل اللي هو شايفه صح

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Video” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/video.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#8C8C8C” body_font_size=”13px” background_color=”#FFFFFF” text_orientation=”center” width=”300px” module_alignment=”center” min_height=”246px” custom_margin=”0px||||false|false” custom_padding=”48px|10px||10px|false|true” animation=”off” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”off|hover” title__hover_enabled=”off|desktop” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_brightness__hover=”0%” child_filter_brightness__hover_enabled=”off|hover” child_filter_contrast__hover=”108%” child_filter_contrast__hover_enabled=”off|hover” child_filter_invert__hover=”100%” child_filter_invert__hover_enabled=”off|hover” background__hover_enabled=”off|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”]

لو الـContent بتاعك Video

[/et_pb_blurb][et_pb_blurb title=”Discover” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/discover.png” image_icon_width=”66%” title_tablet=”Discover” title_phone=”Discover” title_last_edited=”on|phone” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#8C8C8C” body_font_size=”13px” background_color=”#FFFFFF” text_orientation=”center” width=”300px” module_alignment=”center” min_height=”246px” custom_margin=”0px||||false|false” custom_padding=”48px|10px||10px|false|true” animation=”off” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”off|hover” content__hover=”

لو عايز تكبر دماغك من كل التفاصيل و في نفس الوقت عايز تضمن ظهورك في أماكن معينة (زي Youtube Homepage) أو تضمن ظهورك بنسبة Personalization عالية

” title__hover_enabled=”off|desktop” header_font_size__hover_enabled=”off|hover” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” body_font_size__hover_enabled=”off|desktop” body_font_size__hover=”14px” background__hover_enabled=”off|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”]

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.11.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” disabled_on=”on|on|off” _builder_version=”4.10.7″ _module_preset=”default” width=”0%” max_width=”878px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Search” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/search1.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#FFFFFF” background_color=”#FFFFFF” text_orientation=”center” width=”200px” min_height=”226px” custom_margin=”0px||||false|false” custom_padding=”48px||||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”on|hover” content__hover=”

لو عندك Search Market كويس

” title__hover_enabled=”on|desktop” title__hover=”” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_contrast__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_brightness__hover_enabled=”on|hover” child_filter_invert__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_brightness__hover=”0%” background__hover_enabled=”on|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”][/et_pb_blurb][et_pb_blurb title=”App” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/app.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#FFFFFF” background_color=”#FFFFFF” text_orientation=”center” width=”200px” min_height=”226px” custom_margin=”0px||||false|false” custom_padding=”48px||||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”on|hover” content__hover=”

لو اللي انت بتبيعه عبارة عن Application و محتاج توصل لـDownloads أو In-App Actions أكتر

” title__hover_enabled=”on|hover” title__hover=”” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background__hover_enabled=”on|hover” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_brightness__hover=”0%” child_filter_brightness__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_contrast__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_invert__hover_enabled=”on|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Display” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/display.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#FFFFFF” background_color=”#FFFFFF” text_orientation=”center” width=”200px” min_height=”226px” custom_margin=”0px||||false|false” custom_padding=”48px||||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”on|hover” content__hover=”لو معندكش Search Market كويس (يعني محدش بيـSearch علي اللي انت بتبيعه)
” title__hover_enabled=”on|hover” title__hover=”” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_brightness__hover=”0%” child_filter_brightness__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_contrast__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_invert__hover_enabled=”on|hover” background__hover_enabled=”on|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”][/et_pb_blurb][et_pb_blurb title=”Local” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/local5.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#FFFFFF” background_color=”#FFFFFF” text_orientation=”center” width=”200px” min_height=”226px” custom_margin=”0px||||false|false” custom_padding=”48px||||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”on|hover” content__hover=”لو الـBusiness بتاعك ليه موقع جغرافي (يعني لو محتاج تجيب رِجل على المحل)
” title__hover_enabled=”on|desktop” title__hover=”” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background__hover_enabled=”on|hover” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_brightness__hover=”0%” child_filter_brightness__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_contrast__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_invert__hover_enabled=”on|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Shopping” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/shopping.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#FFFFFF” background_color=”#FFFFFF” text_orientation=”center” width=”200px” module_alignment=”center” min_height=”226px” custom_margin=”0px||||false|false” custom_padding=”48px||||false|false” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”on|desktop” content__hover=”لو شغلك eCommerce و عندك Catalog على Google Merchant
” title__hover_enabled=”on|desktop” title__hover=”” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_brightness__hover=”0%” child_filter_brightness__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_contrast__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_invert__hover_enabled=”on|hover” background__hover_enabled=”on|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”][/et_pb_blurb][et_pb_blurb title=”Smart” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/idea1.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#FFFFFF” background_color=”#FFFFFF” text_orientation=”center” width=”200px” min_height=”226px” custom_margin=”0px||||false|false” custom_padding=”48px||||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”on|hover” content__hover=”

لو عايز تكبر دماغك من كل التفاصيل و تسيب Google يعمل اللي هو شايفه صح

” title__hover_enabled=”on|desktop” title__hover=”” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background__hover_enabled=”on|hover” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover_enabled=”on|desktop” custom_padding__hover=”|17px||17px|false|true” child_filter_brightness__hover=”0%” child_filter_brightness__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_contrast__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_invert__hover_enabled=”on|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Video” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/video.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#FFFFFF” background_color=”#FFFFFF” text_orientation=”center” width=”200px” min_height=”226px” custom_margin=”0px||||false|false” custom_padding=”48px||||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”on|desktop” content__hover=”لو الـContent بتاعك Video
” title__hover_enabled=”on|hover” title__hover=”” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”17px” background_color__hover=”#000C3D” background_enable_color__hover=”on” custom_padding__hover=”|17px||17px|false|true” custom_padding__hover_enabled=”on|desktop” child_filter_brightness__hover=”0%” child_filter_brightness__hover_enabled=”on|hover” child_filter_contrast__hover=”108%” child_filter_contrast__hover_enabled=”on|hover” child_filter_invert__hover=”100%” child_filter_invert__hover_enabled=”on|hover” background__hover_enabled=”on|hover” image_icon_width__hover=”45%” image_icon_width__hover_enabled=”on|hover”][/et_pb_blurb][et_pb_blurb title=”Discover” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/discover.png” image_icon_width=”66%” _builder_version=”4.13.0″ _module_preset=”default” header_font=”Cairo|600|||||||” header_text_align=”center” header_text_color=”#000C3D” header_font_size=”24px” body_font=”|700|||||||” body_text_align=”center” body_text_color=”#FFFFFF” background_color=”#FFFFFF” text_orientation=”center” width=”200px” min_height=”226px” custom_margin=”0px||||false|false” custom_padding=”48px||||false|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.15)” image_max_width=”66%” image_max_width__hover=”45%” image_max_width__hover_enabled=”on|hover” global_colors_info=”{}” content__hover_enabled=”on|hover” content__hover=”

Campaign level

[/et_pb_text][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font_size=”23px” header_line_height=”1.6em” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#000C3D” header_2_font_size=”49px” header_2_line_height=”0em” width=”100%” header_2_font_size_tablet=”49px” header_2_font_size_phone=”39px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]

Main Setting

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row disabled_on=”off|off|on” _builder_version=”4.11.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_slider use_bg_overlay=”off” use_text_overlay=”off” arrows_custom_color=”#FFFFFF” dot_nav_custom_color=”#FFFFFF” _builder_version=”4.11.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_slide heading=”Start and End dates” arrows_custom_color=”#FFFFFF” dot_nav_custom_color=”#FFFFFF” _builder_version=”4.11.4″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#E54600″ body_text_color=”#FFFFFF” background_color=”#000C3D” background_enable_color=”on” text_shadow_style=”preset1″ text_shadow_color=”RGBA(0,0,0,0)” global_colors_info=”{}” sticky_transition=”on”]

معروفة من اسمها

[/et_pb_slide][et_pb_slide heading=”Ad Schedule” arrows_custom_color=”#FFFFFF” dot_nav_custom_color=”#FFFFFF” _builder_version=”4.11.4″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#E54600″ body_text_color=”#FFFFFF” background_color=”#000C3D” background_enable_color=”on” text_shadow_style=”preset1″ text_shadow_color=”RGBA(0,0,0,0)” global_colors_info=”{}” sticky_transition=”on”]

تحديد الساعات اللي تشتغل فيها الـCampaign

[/et_pb_slide][et_pb_slide heading=”Location & Language” arrows_custom_color=”#FFFFFF” dot_nav_custom_color=”#FFFFFF” _builder_version=”4.11.4″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#E54600″ body_text_color=”#FFFFFF” background_color=”#000C3D” background_enable_color=”on” text_shadow_style=”preset1″ text_shadow_color=”RGBA(0,0,0,0)” global_colors_info=”{}” sticky_transition=”on”]

بيتحدد فيهم المناطق المستهدفة و اللغة (لغة الـUser مش الـCampaign)

[/et_pb_slide][et_pb_slide heading=”Bidding” arrows_custom_color=”#FFFFFF” dot_nav_custom_color=”#FFFFFF” _builder_version=”4.11.4″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#E54600″ body_text_color=”#FFFFFF” background_color=”#000C3D” background_enable_color=”on” text_shadow_style=”preset1″ text_shadow_color=”RGBA(0,0,0,0)” global_colors_info=”{}” sticky_transition=”on”]

يعني الطريقة اللي انت عايز توجه وتتحكم بيها في استهلاك Budget الـCampaign
(مش الطريقة اللي هتحاسب بيها، انت كده كده هتحاسب بالـClick في أغلب الحالات)

[/et_pb_slide][et_pb_slide heading=”Budget” arrows_custom_color=”#FFFFFF” dot_nav_custom_color=”#FFFFFF” _builder_version=”4.11.4″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#E54600″ body_text_color=”#FFFFFF” background_color=”#000C3D” background_enable_color=”on” text_shadow_style=”preset1″ text_shadow_color=”RGBA(0,0,0,0)” global_colors_info=”{}” sticky_transition=”on”]

تحديد الميزانية اليومية اللي Google مش هيدفعك أكتر منها علي مدار الشهر، يعني مجموع الشهر مستحيل يعدي الميزانية اليومية مضروبة في 30.4 يوم

[/et_pb_slide][et_pb_slide heading=”Conversion” arrows_custom_color=”#FFFFFF” dot_nav_custom_color=”#FFFFFF” _builder_version=”4.11.4″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#E54600″ body_text_color=”#FFFFFF” background_color=”#000C3D” background_enable_color=”on” text_shadow_style=”preset1″ text_shadow_color=”RGBA(0,0,0,0)” global_colors_info=”{}” sticky_transition=”on”]

تحديد الـConversion Action اللي هيكون بيتعد للـCampaign دي

[/et_pb_slide][et_pb_slide heading=”Ad Rotation” arrows_custom_color=”#FFFFFF” dot_nav_custom_color=”#FFFFFF” _builder_version=”4.11.4″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#E54600″ body_text_color=”#FFFFFF” background_color=”#000C3D” background_enable_color=”on” text_shadow_style=”preset1″ text_shadow_color=”RGBA(0,0,0,0)” global_colors_info=”{}” sticky_transition=”on”]

تحديد طريقة التفضيل المتبعة بين الـAds اللي انت عملتها (يعني لو عندك 3 Ads، نظهرهم بالتساوي ولا اللي نتايجه أحسن نظهره أكتر ولا اللي الـConversions بتاعته أكتر يظهر أكتر وهكذا)

[/et_pb_slide][et_pb_slide heading=”Ad Extensions” arrows_custom_color=”#FFFFFF” dot_nav_custom_color=”#FFFFFF” _builder_version=”4.11.4″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#E54600″ body_text_color=”#FFFFFF” background_color=”#000C3D” background_enable_color=”on” text_shadow_style=”preset1″ text_shadow_color=”RGBA(0,0,0,0)” global_colors_info=”{}” sticky_transition=”on”]

تحديد الإضافات اللي هتزيد على الـAd الأساسي
(مثال : Call Extension عشان الناس تقدر تكلمك مباشرة من الـAd)

[/et_pb_slide][/et_pb_slider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”on|on|off” _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Start and End dates” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_color=”#E54600″ body_font=”|600|||||||” body_text_color=”#999999″ background_color=”rgba(255,255,255,0.67)” text_orientation=”center” width=”240px” min_height=”224px” custom_padding=”75px|12px|0px|12px|false|true” border_width_bottom=”3px” border_color_bottom=”#626B93″ global_colors_info=”{}”]

معروفة من اسمها

تحديد الساعات اللي تشتغل فيها الـCampaign

[/et_pb_blurb][et_pb_blurb title=”Location & Language” disabled_on=”off|off|on” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_color=”#E54600″ body_font=”|600|||||||” body_text_color=”#999999″ background_color=”#FFFFFF” text_orientation=”center” width=”240px” min_height=”224px” custom_margin=”73px|||||” custom_margin_tablet=”73px|||||” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”65px|12px|0px|12px|false|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”]

بيتحدد فيهم المناطق المستهدفة و اللغة (لغة الـUser مش الـCampaign)

[/et_pb_blurb][et_pb_blurb title=”Bidding” disabled_on=”off|off|on” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_color=”#FFFFFF” body_font=”|600|||||||” body_text_color=”#FFFFFF” background_color=”#999999″ text_orientation=”center” width=”240px” min_height=”224px” custom_margin=”117px|||||” custom_margin_tablet=”117px|||||” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”32px|12px||12px|false|true” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”]

[/et_pb_blurb][et_pb_blurb title=”Budget” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_color=”#FFFFFF” body_font=”|600|||||||” body_text_color=”#FFFFFF” background_color=”rgba(153,153,153,0.67)” text_orientation=”center” width=”240px” min_height=”224px” custom_padding=”32px|12px||12px|false|true” border_width_bottom=”3px” border_color_bottom=”#FFFFFF” global_colors_info=”{}”]

[/et_pb_blurb][et_pb_image src=”https://school-of-marketing.com/wp-content/uploads/2021/09/g2.png” title_text=”g2″ align=”center” _builder_version=”4.10.7″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_right” vertical_offset=”-58px” horizontal_offset=”-621px” z_index=”-2″ width=”23%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://school-of-marketing.com/wp-content/uploads/2021/09/g2.png” title_text=”g2″ align=”center” _builder_version=”4.10.7″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_right” vertical_offset=”214px” horizontal_offset=”-333px” z_index=”-2″ width=”23%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://school-of-marketing.com/wp-content/uploads/2021/09/g2.png” title_text=”g2″ align=”center” _builder_version=”4.10.7″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_right” vertical_offset=”172px” horizontal_offset=”-624px” z_index=”-2″ width=”23%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://school-of-marketing.com/wp-content/uploads/2021/09/g2.png” title_text=”g2″ align=”center” _builder_version=”4.10.7″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_right” vertical_offset=”6px” horizontal_offset=”-334px” z_index=”-2″ width=”23%” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://school-of-marketing.com/wp-content/uploads/2021/09/g2.png” title_text=”g2″ align=”center” _builder_version=”4.10.7″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_right” vertical_offset=”85px” horizontal_offset=”-50px” z_index=”-2″ width=”23%” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Ad Schedule” disabled_on=”on|on|off” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_color=”#FFFFFF” body_font=”|600|||||||” body_text_color=”#FFFFFF” background_color=”rgba(153,153,153,0.67)” text_orientation=”center” width=”240px” min_height=”224px” custom_margin=”36px|||||” custom_padding=”75px|12px|0px|12px|false|true” border_width_bottom=”3px” border_color_bottom=”#FFFFFF” global_colors_info=”{}”]

تحديد الساعات اللي تشتغل فيها الـCampaign

[/et_pb_blurb][et_pb_blurb title=”Conversion” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_color=”#E54600″ body_font=”|600|||||||” body_text_color=”#999999″ background_color=”rgba(255,255,255,0.67)” text_orientation=”center” width=”240px” min_height=”224px” custom_padding=”65px|12px|0px|12px|false|true” border_width_bottom=”3px” border_color_bottom=”#626B93″ box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”]

تحديد الـConversion Action اللي هيكون بيتعد للـCampaign دي

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Location & Language” disabled_on=”on|on|off” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_color=”#E54600″ body_font=”|600|||||||” body_text_color=”#999999″ background_color=”rgba(255,255,255,0.67)” text_orientation=”center” width=”240px” min_height=”224px” custom_margin=”73px|||||” custom_padding=”65px|12px|0px|12px|false|true” border_width_bottom=”3px” border_color_bottom=”#626B93″ box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”]

بيتحدد فيهم المناطق المستهدفة و اللغة (لغة الـUser مش الـCampaign)

[/et_pb_blurb][et_pb_blurb title=”Ad Rotation ” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_color=”#FFFFFF” body_font=”|600|||||||” body_text_color=”#FFFFFF” background_color=”rgba(153,153,153,0.67)” text_orientation=”center” width=”240px” min_height=”234px” custom_padding=”32px|12px||12px|false|true” border_width_bottom=”3px” border_color_bottom=”#FFFFFF” global_colors_info=”{}”]

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Bidding” disabled_on=”on|on|off” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_color=”#FFFFFF” body_font=”|600|||||||” body_text_color=”#FFFFFF” background_color=”rgba(153,153,153,0.67)” text_orientation=”center” width=”240px” min_height=”224px” custom_margin=”117px|||||” custom_padding=”32px|12px||12px|false|true” border_width_bottom=”3px” border_color_bottom=”#FFFFFF” global_colors_info=”{}”]

[/et_pb_blurb][et_pb_blurb title=”Ad Extensions” _builder_version=”4.13.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_text_color=”#E54600″ body_font=”|600|||||||” body_text_color=”#999999″ background_color=”rgba(255,255,255,0.67)” text_orientation=”center” width=”240px” min_height=”224px” custom_padding=”32px|12px||12px|false|true” border_width_bottom=”3px” border_color_bottom=”#626B93″ box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”]

تحديد الإضافات اللي هتزيد على الـAd الأساسي
(مثال : Call Extension عشان الناس تقدر تكلمك مباشرة من الـAd)

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Adgroup

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Adgroup

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بعد ما الـAdvertiser بيكون اختار نوع الـCampaign
و حدد الـSettings اللي هو شايفها صح بيدخل على المرحلة اللي بعدها

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كل Campaign بتتكون من Adgroups
و كل Adgroup عبارة عن مجموعة Ads معمولة لـ Target Audience معين بناءً على حاجة من الـ 5 حاجات اللي تحت

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يعني تحدد كلمات معينة لما الناس تـSearch بيها، انت تظهرلهم في النتايج

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زي الـAudiences اللي بتعملها في FB Ads بصورة كبيرة

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يعني تحدد الـTopic و الـSystem هو اللي يخليك تظهر على KWs ليها علاقة بالـTopic اللي انت اخترته

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يعني تحديد Website أو App معين تظهر عليه و بما إننا بنتكلم عن Search Click فنوع الـTargeting ده غير متاح مع نوع الـCampaign اللي احنا مختارينها

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يعني مُعرّفات شخصية زي العمر و النوع والحالة الاجتماعية

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يعني تحدد كلمات معينة لما الناس تـSearch بيها، انت تظهرلهم في النتايج

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زي الـAudiences اللي بتعملها في FB Ads بصورة كبيرة

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يعني تحدد الـTopic و الـSystem هو اللي يخليك تظهر على KWs ليها علاقة بالـTopic اللي انت اخترته

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يعني مُعرّفات شخصية زي العمر و النوع والحالة الاجتماعية

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Adgroup

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Main Types

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نوعين من الـAdgroup بتختار منهم المناسب لحالتك و للموارد المتاحة معاك

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انت بتحدد كل حاجة فيها بالظبط
كل حاجة يعني Keywords / Audience / Topic/ Placement / Demographics

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=” Dynamic Ad Group” content_max_width=”283px” _builder_version=”4.13.0″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#FFFFFF” header_font_size=”32px” body_text_color=”#FFFFFF” background_color=”#000C3D” text_orientation=”center” width=”84%” width_tablet=”84%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” min_height=”260px” custom_padding=”61px||||false|false” custom_padding_tablet=”” custom_padding_phone=”27px|23px|14px|23px|false|true” custom_padding_last_edited=”on|phone” header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” body_text_align_tablet=”” body_text_align_phone=”justify” body_text_align_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]

بتحدد الـFinal URL و مجموعة من الـAd elements و هو يُظهر اللي هو عايزه للشخص اللي هو شايف انه مناسب

*و Ad element يعني Headlines / Description/ Images /Videos/HTML5

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Keywords

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Keywords

[/et_pb_text][et_pb_text _builder_version=”4.10.8″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#8C8C8C” text_font_size=”17px” text_orientation=”center” global_colors_info=”{}”]

بيتم في المرحلة دي تحديد 4 حاجات متعلقة بالـKWs

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.9.4″ width=”100%” max_width=”1074px” height=”400px” height_tablet=”700px” height_phone=”700px” height_last_edited=”on|phone” custom_margin=”90px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”accordion” _builder_version=”4.0.7″ custom_css_main_element=”display:flex;||flex-direction: row;||align-items:center;||height: 100%;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”display:flex;||flex-direction: column;||align-items:center;||height: 100%;” custom_css_main_element_phone=”display:flex;||flex-direction: column;||align-items:center;||height: 100%;”][et_pb_blurb title=”KWs Matching Type” use_icon=”on” font_icon=”,||divi||400″ icon_color=”#ffffff” icon_placement=”left” font_icon_tablet=”)||divi||400″ font_icon_phone=”0||divi||400″ font_icon_last_edited=”on|tablet” _builder_version=”4.13.0″ header_font=”|700|||||||” header_text_color=”#FFFFFF” header_font_size=”28px” header_line_height=”1.3em” body_text_color=”rgba(0,0,0,0)” background_color=”#000C3D” background_color_gradient_direction=”0deg” background_enable_image=”off” background_position=”center_left” background_layout=”dark” width_tablet=”89%” width_phone=”89%” width_last_edited=”on|phone” height=”100%” height_tablet=”100%” height_phone=”100%” height_last_edited=”on|desktop” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”0px||||false|false” custom_padding=”10px||||false|false” animation=”off” hover_transition_duration=”400ms” hover_transition_speed_curve=”linear” custom_css_main_element=”flex:1;||position: relative !important;||transition: flex 400ms !important;” custom_css_blurb_content=”position: absolute !important;||width: 280px;||padding: 20px;||transition: color 400ms;” border_radii=”off||||” box_shadow_style=”preset3″ box_shadow_horizontal=”-12px” box_shadow_vertical=”0px” global_colors_info=”{}” width__hover_enabled=”off|desktop” custom_css_main_element__hover_enabled=”on|hover” custom_css_main_element__hover=”flex:5;” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#ffffff” body_text_color__hover_enabled=”on|hover” body_text_color__hover=”#ffffff” use_background_color_gradient__hover=”off” background_color_gradient_start__hover=”#000c3d” background_color_gradient_end__hover=”#041387″ background_color_gradient_overlays_image__hover=”on” background_color_gradient_direction__hover=”90deg” background_color_gradient_end_position__hover=”96%” custom_css_blurb_content_last_edited=”on|tablet” custom_css_blurb_content_tablet=”position: relative !important;||width: 100%;||height: 100%;||padding: 20px;||transition: color 400ms;” custom_css_blurb_content__hover_enabled=”off|hover” icon_color__hover_enabled=”off|desktop” font_icon__hover_enabled=”on|desktop” font_icon__hover=”N||divi||400″ background_color_gradient_start_position__hover=”0%” background_blend__hover=”multiply” background_enable_image__hover=”off” background_color__hover=”#E54600″ background_enable_color__hover=”on” header_font_size__hover_enabled=”on|hover” title__hover_enabled=”on|desktop” custom_padding__hover_enabled=”on|desktop” title__hover=”KWs Matching Type” content__hover_enabled=”off|desktop” background__hover_enabled=”off|desktop” custom_css_blurb_content_phone=”position: relative !important;||width: 100%;||height: 100%;||padding: 20px;||transition: color 400ms;” header_font_size__hover=”28px” custom_padding__hover=”10px||||false|false”]

يعني نوع الـMatching اللي Google هيستخدمه عشان يوفّق بين الـKW اللي انت محددها مع الـSearch Term اللي الـUser استخدمه في الـSearch

النقطة دي هنتكلم فيها تاني

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تحديد الـKWs اللي مش عايز اعلانك يظهر عليها

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تحديد الـKWs اللي عايز اعلانك يظهر عليها

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خطوة استراتيجية بيتم فيها تحديد نية الـKWs اللي انت قررت تشتغل عليها بناءً على الـMarketing Direction اللي انت حددته للـBrand

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الجزء ده من الحكاية بنعدي عليه سريعًا لكن هو فيه تفاصيل كتير شوية (أو شويتين) ومعرفته هنا مش هتكون مفيدة ولأنك محتاج تجرب بنفسك عملي عشان تتمكن منه.

لكن متقلقش في الـInteractive course في آخر الحكاية فيه شرح تفصيلي و 15 Activity هيحفروا جزء الـKWs في دماغك بطريقة عملية.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” module_id=”somGuide11″ module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/b2-1.jpg” background_size=”initial” background_position=”bottom_center” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.11.0″ _module_preset=”default” module_alignment=”center” custom_margin=”-11px|auto||auto||” custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https://school-of-marketing.com/one-search-click/toc/” button_text=”ارجع ” button_alignment=”center” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”27px” button_text_color=”#FFFFFF” button_bg_color=”#8C8C8C” button_border_width=”0px” button_border_color=”RGBA(0,0,0,0)” button_font=”|700|||||||” button_icon=”4||divi||400″ custom_padding=”|100px||100px|false|true” custom_padding_tablet=”” custom_padding_phone=”|13px||13px|false|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][/et_pb_button][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.8″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”19px” text_orientation=”center” custom_padding=”36px|||||” global_colors_info=”{}”]

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