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تالت متغير في المعادلة

“الـExtension Impact & OAF”

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اتكلمنا في الأول عن أنواع الـExtensions

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Ad Rank = Bid X Quality Score X Extension Impact

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Ad Rank = 

[/et_pb_text][et_pb_text disabled_on=”off|off|on” _builder_version=”4.11.3″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000C3D” text_font_size=”36px” background_enable_color=”off” text_orientation=”center” custom_margin=”5px||||false|false” custom_margin_tablet=”” custom_margin_phone=”-55px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”20px||20px||true|false” text_font_size_tablet=”” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

Bid X Quality Score X Extension Impact

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كل نوع بقي من الـExtensions دي Google بيكون حاسبله درجة تأثير معينة (إذا ظهر)

[/et_pb_text][et_pb_text content_tablet=”” content_phone=”

وعلى حسب الـAdvertiser صديقنا عنده كام Extension جاهز و Eligible ودرجة تأثيرهم إيه في الـTargeting اللي هو محدده، على حسب ما هيكون واخد درجة في الـExtension Impact
و الدرجة دي هتكون بتعلي من ناتج المعادلة النهائي للـAdRank

” content_last_edited=”on|phone” _builder_version=”4.11.3″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#000C3D” text_font_size=”16px” text_line_height=”1.9em” header_text_color=”#999999″ text_orientation=”right” width=”79%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” text_orientation_tablet=”” text_orientation_phone=”justified” text_orientation_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

وعلى حسب الـAdvertiser صديقنا عنده كام Extension جاهز و Eligible ودرجة تأثيرهم إيه في الـTargeting اللي هو محدده، على حسب ما هيكون واخد درجة في الـExtension Impact
و الدرجة دي هتكون بتعلي من ناتج المعادلة النهائي للـAdRank

 

 

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طــيب إيه
الـOAF ده؟

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ده اختصار لـ
“Other Ad Formats”

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فاكر في الأول لما اتكلمنا على أنواع الـAds و كان فيه 4 أنواع وقولنا ان احنا هنكون بنتكلم على النوع الأساسي اللي هو الـ”Text Ad”

الـ3 أنواع التانيين اللي هم (Responsive Ad – Dynamic Ad – Call Ad) مذكورين في كلام Google الرسمي معطوفين على الـExtension ، ـ(The impact of the ad extensions “and” other ad formats)ـ

و ده تفسيره المجرد انه بيتم معاهم نفس اللي بيتم مع الـExtension، يعني أي نوع في الـ3 بيتحسبله Score لدرجة تأثيره (إذا ظهر) بدل الـAd الأساسي.

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كده خلصنا الجزء الأساسي من المعادلة اللي بتحسب الـAdRank بتاع كل Advertiser عشان نعرف مين هيظهر فوق مين و مين هيظهر أصلاً

لكن زي ما قولنالكم دي معادلة مش كاملة لأن الجزء الأخير فيها مش واضح من ناحية Google

اللي احنا عملناه اننا حاولنا نترجم الكلام اللي اتقال على الجزء ده و حوًلناه لجزء من المعادلة عشان يبقي قدامنا صورة مجازية وافتراضية عن شكل المعادلة الكامل

(اللي اتعمل بالظبط اننا افترضنا إن آخر معطيين هم رقم متغير يدل على التأثير بالسلب أو الإيجاب)

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 الجزء الأخير من المعادلة لو دخلنا في شرحه هتهنج مني و احنا لسة قدامنا حاجات مهمة و أساسية متشرحتش في الحكاية
متقلقش في الـInteractive Course هيبقي عندك فرصة تحجز 1:1 Session نمشي معاك فيها خطوة بخطوة  ونشرحلك كل حاجة بتعمق أكبر.

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Competition Ad Rank Calculations

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Competition
Ad Rank
Calculations

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تخيل معايا ان في 20 Advertiser كلهم أصدقائنا
و كلهم قرروا يعملوا Campaigns في نفس الوقت على نفس الـKWs
مع كل مره يجي User يـSearch بحاجة ممكن تتشابه أو يبقي ليها علاقة
بيتحسب للـ20 Advertiser كل المعادلة اللي اتكلمنا عليها فوق في جزء من الثانية عشان يتم ترتيبهم.

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العملية دي بتحصل ملايين و يمكن مليارات المرات يومياً مع كل دوسة Enter جوه Google

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؟

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بس الســؤال هنـا هـل كـده
أول سبعة في الترتيب اللي مبني على الـAdRank هــم اللي أكيــد هيظهـــــــــرو !

” content_phone=”

بس الســؤال هنـا هـل كـده
أول سبعة في الترتيب اللي مبني على الـAdRank هــم اللي أكيــد هيظهـــــــــرو !؟

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بس الســؤال هنـا هـل كـده
أول سبعة في الترتيب اللي مبني على الـAdRank هــم اللي أكيــد هيظهـــــــــرو !

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لأ طبعاً

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وده اللي هتعرفه في النقطة اللي جاية

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Threshold Calculations

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Threshold Calculations

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فاكر من شوية لما قولنا ان في حد أدني من الـAdRank لكل مكان من السبعة المتاحين
و ان حتي لو الـAdvertiser صديقنا قدر يتخطي كل المنافسين لكن الـScore بتاعه مكنش لسة وصل انه يعدي الحد الأدنى مش هيظهر مع إنه أعلى AdRank في كل المتقدمين للمزاد

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الحد الأدني ده بقى هو الـThreshold

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و الـThreshold بيتحدد لكل مكان من الـ7 أماكن المتاحين بصوره مجملة
يعني بيكون محطوط Threshold للـTop Ads (الأربعة اللي فوق الـOrganic)

و Threshold للـBottom Ads (التلاتة اللي تحت الـOrganic)

لو الـAdRank بتاع 2 Advertisers فقط عدى الـTop Ads Threshold ده معناه إن مش هيظهر غيرهم فوق الـOrganic Results و بالطبيعي اللي فيهم معاه AdRank أعلى هيكون هو اللي ظاهر في Position 1

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/d3.jpg” background_size=”initial” background_position=”top_center” custom_margin=”-3px|||||” custom_padding=”28px|||||” locked=”off” global_colors_info=”{}”][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/d3.jpg” background_size=”initial” background_position=”top_center” custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.11.3″ _module_preset=”default” custom_padding=”110px|||||” custom_padding_tablet=”” custom_padding_phone=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|on” _builder_version=”4.11.3″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#8C8C8C” text_font_size=”38px” text_orientation=”center” width=”66%” width_tablet=”” width_phone=”110%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”255px|||||” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” text_text_color_tablet=”” text_text_color_phone=”#000C3D” text_text_color_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”35px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]

طب الـThreshold
ده بيتحسب ازاي؟!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][dipl_interactive_image_card _builder_version=”4.11.3″ _module_preset=”default” global_colors_info=”{}”][/dipl_interactive_image_card][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#8C8C8C” text_font_size=”16px” text_line_height=”1.8em” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/6.jpg” background_size=”initial” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” text_orientation=”center” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”200%” max_width_last_edited=”on|phone” min_height=”600px” custom_padding=”200px|90px||90px|false|true” custom_padding_tablet=”” custom_padding_phone=”160px|20px|0px|20px|false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”16px” text_font_size_phone=”17px” text_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_phone=”https://school-of-marketing.com/wp-content/uploads/2021/10/deb.jpg” background_enable_image_phone=”on” background_size_phone=”cover” transform_styles_tablet=”” transform_styles_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]

حتى الآن محدش يعرف بيتحسب ازاي حرفياً (أو رقمياً بقى P: )
بس Google أعلنت عن العوامل الرئيسية لتحديد الـAdRank Threshold
(دايماً هتلاقيهم بيعلنوا عن المكونات الرئيسية بس و لما يتسئلوا عن الفرعية يقولوا “احتمال” يكون ليها تأثير، مش سهلة Google برضه).   
العوامل المُعلنة هنستعرضها بالتفصيل في الـInteractive Course

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طب الـThreshold
ده بيتحسب ازاي؟!

[/et_pb_text][et_pb_text disabled_on=”on|on|off” _builder_version=”4.11.3″ _module_preset=”default” text_font=”Cairo|700|||||||” text_text_color=”#000C3D” text_font_size=”300px” text_line_height=”1em” transform_scale=”86%|86%” transform_translate=”-231px|-198px” transform_translate_linked=”off” text_orientation=”center” module_alignment=”center” custom_margin=”-70px||||false|false” locked=”off” global_colors_info=”{}”]

؟

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8/5

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علشان تشوف الـ Content ده محتاج تكون عامل Login

[/et_pb_text][et_pb_button button_url=”https://school-of-marketing.com/one-search-click/” button_text=”ارجع لأول الكتاب ” button_alignment=”center” _builder_version=”4.11.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#E54600″ button_border_radius=”9px” button_font=”|700|||||||” global_colors_info=”{}”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” min_height=”100px” height=”100px” max_height=”100px” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”][et_pb_row _builder_version=”4.11.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.11.4″ _module_preset=”default” min_height=”55px” global_colors_info=”{}”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]