Setup Menus in Admin Panel

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قبل لحظة
حدوث الـ Click

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Actual Data

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Actual Data

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في معظم الـAuction-Based Advertising Platforms و بالتحديد Google Ads
الـAdvertiser بيدفع أقل حاجة تخليه يغلب تاني أعلى حد ممكن يكسب (تاني أعلى AdRrank)

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يعني كأنك في الحياه الحقيقية واحد قال عليا بـ10 رحت انت قولت عليا بـ15 لو محدش علّى عليك, وانت كسبت هتدفع أزيد من اللي قابلك كان قايله بقرش

يعني هتدفع 10.01 مع انك قايل 15 بس في الـAuction-Based Platforms انت بتدفع أقل حاجة تخليك تكسب

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سيبك بقى من المثال الساذج اللي فوق و تعالى نتكلم كلام كبار
الـActual CPC ليه معادلة لو فهمتها هتعرف تتحكم في الـSystem بطريقة أحسن وهتعرف امتى تدفع كتير و امتى تفرمل وليه في أيام الـCPC عليك بيبقي عالي و أيام بيبقي واطي

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Q1= Advertiser 1 Quality Score
B1= Advertiser 1 Bid

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Q2= Advertiser 2 Quality Score
B2= Advertiser 2 Bid

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معنى المعادلة ان اللي هيدفعه “Advertiser 1” هو ناتج ضرب الـQuality Score بتاع “Advertiser 2” في الـBid بتاعه وتم قسْمُهم على الـQuality Score بتاع ِAdvertiser 1، و اتجمع قرش واحد على كل ده لضمان حدوث شرط المعادلة.

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في الـCourse هتلاقي شرح Video للجزئية دي بطريقة مختلفة

طيب على اعتبار اني فهمت، المفروض استفيد إيه من الـActual CPC

انك تستوعب مدى خطورة وتأثير الـQuality Score بتاعتك على الـCPC وعلى الـBudget بتاعتك
و تعرف انك على نفس الـKW ممكن توصل انك بتدفع في الـClick
5ج وممكن توصل انك بتدفع 40ج في نفس ذات الحاجة

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حاسسها معقــدة سيكـــا!؟

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إيه رأيك، مهم نفهم حاجة زي دي بتحصل “ليه” ولا لأ ؟

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مع لحظة
حدوث الـ Click

” content_last_edited=”on|phone” _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”41px” positioning=”absolute” text_orientation=”center” width=”100%” width_tablet=”” width_phone=”75%” width_last_edited=”on|phone” min_height=”41px” custom_margin=”-16px||||false|false” custom_margin_tablet=”” custom_margin_phone=”-16px|||82px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”28px” text_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”right” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]

مع لحظة حدوث الـ Click

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/c2.jpg” background_size=”initial” background_position=”top_center” custom_margin=”-3px|||||” custom_padding=”28px|||||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.11.3″ _module_preset=”default” custom_margin=”134px|auto||auto||” locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#8C8C8C” text_font_size=”17px” text_line_height=”2em” header_text_color=”#999999″ text_orientation=”right” width=”100%” module_alignment=”right” min_height=”35px” custom_margin=”72px||-39px||false|false” custom_margin_tablet=”” custom_margin_phone=”10px||20px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||190px|false|false” custom_padding_tablet=”” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” text_orientation_tablet=”right” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

زي ما قولنا الـ Click موضوع كبير و إن “قبل” و “مع” و “بعد” حدوث الـClick بيحصل حاجات محددة

دلوقتي هنتكلم عن تاني حاجة فيهم اللي هي “مع حدوث الـClick”
الـActual CTR

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(مع) الثانية اللي فيها اتداس على الإعلان بتاع الـAdvertiser صديقنا
اتحسبت عنده نسبة مهمة جداً
الـActual Click Through Rate
يعني النسبة الحقيقية للـCTR واللي هيكون ليها وظيفتين بعد كده:

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/d3.jpg” background_size=”initial” background_position=”top_center” custom_margin=”-3px|||||” custom_padding=”28px|||||” custom_padding_tablet=”” custom_padding_phone=”28px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.11.4″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”2560%” max_width_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”-40px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”17px” background_color=”#000C3D” z_index=”500″ text_orientation=”justified” width=”75%” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”right” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”49px|40px|49px|40px|true|true” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|true|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”17px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”right” module_alignment_last_edited=”on|phone” global_colors_info=”{}”]

1-تغذية الـ Ranking Process بما يلزم من Historical Data
(عشان تساعد في تعديل الـ Expectations في المره اللي بعدها)

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2-استخدامها كمؤشر أو عدّاد لقياس الـ Attractiveness Rate
(يعني المؤشر اللي بيحدد أنهي Ad هو اللي قدر يخطف الانتباه أكتر)
و بالتالي استخدامه كأداة للـOptimization

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/b2-1.jpg” background_size=”initial” background_position=”bottom_center” custom_margin=”0px||||false|false” custom_padding=”170px||8px|||” custom_padding_tablet=”” custom_padding_phone=”40px||8px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.11.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||20px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”64px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”

ما بعد لحظة حدوث الـ Click

” content_phone=”

ما بعد لحظة
حدوث الـ Click

” content_last_edited=”on|phone” _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”41px” positioning=”absolute” vertical_offset=”-9px” horizontal_offset=”157px” vertical_offset_tablet=”” vertical_offset_phone=”74px” vertical_offset_last_edited=”on|phone” horizontal_offset_tablet=”” horizontal_offset_phone=”90px” horizontal_offset_last_edited=”on|phone” text_orientation=”center” width=”62%” width_tablet=”” width_phone=”82%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||40px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”28px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]

ما بعد لحظة حدوث الـ Click

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الكلمة بالحرف مش موجودة بس تعالو اقولكم هي جت منين!

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][dipl_interactive_image_card title=”Actual Landing Page Experience” image=”https://school-of-marketing.com/wp-content/uploads/2021/09/bd.png” select_layout=”effect-sadie” image_opacity=”1″ overlay_color=”RGBA(0,0,0,0)” _builder_version=”4.11.3″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#FFFFFF” title_font_size=”33px” width=”300px” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” title_font_size_tablet=”” title_font_size_phone=”27px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][/dipl_interactive_image_card][et_pb_text disabled_on=”off|off|on” _builder_version=”4.11.3″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000C3D” text_font_size=”19px” text_orientation=”center” custom_padding=”0px|||0px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]

الكلمة بالحرف مش موجودة بس تعالو اقولكم هي جت منين!

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#8C8C8C” text_font_size=”17px” text_line_height=”2em” header_text_color=”#999999″ text_orientation=”right” width=”100%” module_alignment=”center” min_height=”35px” custom_margin=”-1px||0px||false|false” custom_padding=”|73px||73px|false|true” custom_padding_tablet=”” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”17px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”justified” text_orientation_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

الـLP Experience (اللي هي في الـQS ) في فطرتها هي عبارة عن Estimates

يعني حسبة متوقعة بناء على عوامل كتير

و أي حاجة تلاقي Auction-Based-Platform بيحسبلها Estimates فده بنسبة كبيرة معناه إنه بيعتمد على Historical Data حصلت بالفعل

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(زي بالظبط ما فيه Expected CTR و Actual CTR بيحصل بالفعل )

[/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.11.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#8C8C8C” text_font_size=”17px” text_line_height=”2em” header_text_color=”#999999″ background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/cc.png” background_size=”contain” text_orientation=”right” width=”700px” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” min_height=”275px” custom_margin=”50px||0px||false|false” custom_padding=”71px|130px|71px|130px|true|true” custom_padding_tablet=”” custom_padding_phone=”33px|25px|33px|25px|true|true” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_phone=”https://school-of-marketing.com/wp-content/uploads/2021/10/43.png” background_enable_image_phone=”on” background_size_phone=”cover” text_orientation_tablet=”right” text_orientation_phone=”justified” text_orientation_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

وبناء عليه كل مره Google بيبعت أي حد على الـLanding Page بتاعتك بيكون مستني يسجل Data عن الـExperience اللي مر بيها الشخص ده عشان يجمعها و يعيد حساباته و توقعه في المرة الجاية اللي هيحسب فيها الـQS

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_image=”https://school-of-marketing.com/wp-content/uploads/2021/09/b2-1.jpg” background_size=”initial” background_position=”bottom_center” custom_padding=”98px||98px|||” custom_padding_tablet=”” custom_padding_phone=”100px||80px||false|false” locked=”off” global_colors_info=”{}”][/et_pb_section][et_pb_section fb_built=”1″ module_class=”somGuide” _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” background_enable_image=”off” background_size=”initial” background_position=”bottom_center” custom_margin=”-64px|||||” custom_padding=”0px||8px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” custom_margin=”-37px|auto||auto||” custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https://school-of-marketing.com/one-search-click/impression-click/” button_text=”ارجع ” button_alignment=”center” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”27px” button_text_color=”#FFFFFF” button_bg_color=”#8C8C8C” button_border_width=”0px” button_border_color=”RGBA(0,0,0,0)” button_font=”|700|||||||” button_icon=”4||divi||400″ custom_padding=”|100px||100px|false|true” custom_padding_tablet=”|100px||100px|false|true” custom_padding_phone=”|13px||13px|false|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”27px” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][/et_pb_button][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.8″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”19px” text_orientation=”center” global_colors_info=”{}”]

8/7

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https://school-of-marketing.com/one-search-click/conversion-data/” button_text=”كمّل” button_alignment=”center” button_alignment_tablet=”” button_alignment_phone=”center” button_alignment_last_edited=”on|phone” _builder_version=”4.13.0″ _module_preset=”default” custom_button=”on” button_text_size=”27px” button_text_color=”#FFFFFF” button_bg_color=”#E54600″ button_border_width=”0px” button_border_color=”RGBA(0,0,0,0)” button_font=”|700|||||||” button_icon=”4||divi||400″ custom_padding=”|100px||100px|false|true” custom_padding_tablet=”” custom_padding_phone=”|13px||13px|false|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_id=”somLogin” _builder_version=”4.11.4″ _module_preset=”default” saved_tabs=”all” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”][et_pb_row _builder_version=”4.11.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”80px||80px||false|false” border_width_bottom=”6px” border_color_bottom=”#E54600″ box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.05)” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.4″ _module_preset=”default” text_font_size=”18px” global_colors_info=”{}”]

علشان تشوف الـ Content ده محتاج تكون عامل Login

[/et_pb_text][et_pb_button button_url=”https://school-of-marketing.com/one-search-click/” button_text=”ارجع لأول الكتاب ” button_alignment=”center” _builder_version=”4.11.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#E54600″ button_border_radius=”9px” button_font=”|700|||||||” global_colors_info=”{}”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.11.4″ _module_preset=”default” background_color=”#000C3D” width=”100%” max_width=”100%” min_height=”100px” height=”100px” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”][et_pb_row _builder_version=”4.11.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.11.4″ _module_preset=”default” min_height=”55px” global_colors_info=”{}”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]

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